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Setup guides by industry

The exact job titles, keywords, skip lists, sample comments and first DM for your kind of business.

Guides

Setup guide: recruiters and staffing

Two audiences, hiring managers and candidates, each with its own titles and keywords. Sample comments, Autopilot settings and the first DM for a recruiter.

2 min read

Setup guide: marketing and creative agencies

How an agency owner targets business owners instead of other agencies, with titles, keywords, skip lists, sample comments and the first DM.

3 min read

Setup guide: coaches and consultants

Reach the leaders you coach or advise, not other coaches. Titles by specialty, problem-shaped keywords, skip lists, sample comments and the first DM.

2 min read

Setup guide: founders selling B2B

Buyers first, investors and partners as separate audiences. Titles one level above and below your buyer, problem keywords, sample comments, and Autopilot settings for a founder.

3 min read

Setup guide: B2B sales reps, SDRs and AEs

Your territory's buyers by exact title, warming before the sequence, and the comment-then-connect rhythm that lifts reply rates. Sample comments and the first DM for a rep.

2 min read

Setup guide: high-ticket and long-cycle sales

Fewer, better comments on a named list over months. Watchlist-first setup, senior titles, trust-building tones, and a first DM that never asks for a call.

2 min read

Setup guide: law, accounting and professional services firms

Partners and practice leaders reaching business owners and in-house counterparts. Titles, keywords by practice area, compliance-safe voice rules, sample comments and the first DM.

2 min read

Setup guide: accountants, CPAs and bookkeepers

Small-business owners post about cash flow, not tax prep. Owner titles, problem keywords, peer skip lists, sample comments and the first DM for an accountant.

2 min read

Setup guide: financial advisors and wealth managers

Pick two professions and be known there. Owner and professional titles, life-event keywords, compliance-safe rules, sample comments and the first DM.

2 min read

Setup guide: freelancers and solo operators

Clients, not peers. The titles that hire freelancers, project-shaped keywords, a skip list for your own profession, sample comments and a first DM that never pitches.

2 min read

Setup guide: creators, newsletter writers and podcasters

Grow reach with comments on bigger accounts, and warm sponsors, guests and future customers with a second audience. Titles, keywords, sample comments and the first DM.

2 min read

Setup guide: IT providers, MSPs and cybersecurity firms

Business owners and ops leads post about outages and ransomware, not managed services. Titles by company size, incident keywords, vendor skip lists, sample comments and the first DM.

2 min read

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