Agency owners run into a problem most LinkedIn advice never addresses. You're not selling a product with a clean demo and a free trial button. You're selling trust in your judgment, and trust doesn't build from a cold DM no matter how well it's written.
This is probably why so many agency founders quietly give up on outbound and lean entirely on referrals. Referrals work, they're just not something you can scale on purpose. Comments are.
Why cold pitching struggles for agencies specifically
A software company can offer a free trial and let the product make its own case. An agency can't do that as easily. What's really being sold is a relationship, someone trusting you enough to hand over their marketing, their brand, their budget. That kind of trust doesn't come from a well-written cold message. It comes from evidence, repeated over time, that you know what you're talking about.
That's exactly what a good comment provides. Not a pitch. Evidence.
What this looks like in practice
Say the agency specializes in paid media for automotive dealerships. Instead of cold messaging dealership marketing directors, you comment on their posts, and on posts from others in that specific niche, with genuinely useful takes. A dealership GM posts about a slow quarter, and the comment underneath points out a seasonal ad spend pattern you've actually seen play out before. Not a pitch. Proof you understand their business, sitting in public, attached to your name.
Do that consistently across the actual decision makers in the niche, not just anyone who mentions "marketing," and something starts to happen. People recognize the name before there's ever an outreach message. By the time one goes out, it's not cold. It's coming from someone they've already watched add value more than once.
The niche-matching problem agencies run into
This only works if the comments land in front of actual prospects, not everyone posting in the general industry. An agency serving law firms doesn't gain anything commenting on posts from paralegals or law students, even if the topic overlaps. The value sits entirely in reaching the actual decision makers, marketing directors, managing partners, whoever controls the budget.
This is the exact gap Allen's prospect matching closes. Define a target by job title and industry, not keyword alone, and the queue fills with posts from people who genuinely fit that profile. For an agency, that's the difference between building visibility with real buyers and building it with people who'll never sign anything.
Why this scales better than referrals
Referrals depend on someone else remembering to think of you at the right moment. Comments depend on showing up consistently in front of the right people, on your own schedule, without needing anyone else's memory to cooperate. Slower than one well-timed referral, but it compounds in a way referrals never will, since every comment adds to a growing pattern of visibility.
Allen handles the finding and the first draft, prospect-matched posts from decision makers in the actual niche, comments written in your voice, so building that pattern takes fifteen minutes a day instead of another job stacked on top of client work.
Start a free trial and see who's already sitting in the queue.