What good looks like: your first 30 days

Allen compounds, which means the first week understates what it does and the first month is the fair test. Here is the shape of a healthy account.

Week 1: it sounds like you

• Autopilot is on, five a day, weekdays.
• You remove or edit a few comments from the morning email early in the week, and almost none by Friday.
• Comments are landing on your buyers, not your peers. If not, fix job titles and skip lists now; nothing else matters until this is right.
• Replies: maybe one, maybe none. That is normal.

Week 2: the first conversations

• 20 to 25 comments posted so far.
• The first reply email or two. You answer with the drafted DM the same day.
• A few profile views and connection requests from people you commented on, which you will see on LinkedIn rather than in Allen.
• You put your top prospects on the watchlist.

Week 3: names start repeating

• The same people are seeing you for the second and third time. Replies pick up.
• Pipeline has a handful of cards. One or two have moved to In conversation.
• Analytics shows which tone gets replies for your audience; you lean into it.

Week 4: the first real outcome

• A call booked, a referral, or a prospect who says "I keep seeing your comments". Not everyone gets this in month one, but most who kept the setup right do.
• Your removal rate from the morning email is near zero.
• You are spending about ten minutes a day.

Numbers to glance at on Analytics

• Comments posted: should be climbing steadily, about 25 a week on five a day.
• Replies received: a few a week by week three is healthy. Zero by week three means the audience is wrong.
• Pipeline value: your own estimate of what the conversations are worth. This is the number to judge Allen by.

What is not a signal

A single day with one comment. A post that got no reply. A comment you would have written differently. Those are noise. The signal is whether, after four weeks of weekdays, people in your market know your name.